A ski resort is also an ideal place for a marketing campaign.

The Sierra Nevada ski resort was transformed to host the “Unicaja Weekend” experience, an event created to engage and reward the bank’s customers.

The event combined thrilling snow experiences, strengthening the bond between the financial institution and its clients.

The challenge was to create an event capable of generating a positive impact on brand perception, and that’s exactly what we did—designing a complete and diverse program for all audiences.

• A chocolate bar in the middle of the town square offering hot chocolate and cookies?
• A play area for children while adults relax?
• Thousands of surprise gifts through scratch-and-win cards?
• Promoters inviting you to the round of drinks you’re having?
• A free hotel night or a romantic dinner for two?

These were just some of the experiences enjoyed by more than 40,000 visitors to the ski resort during the “Unicaja Weekend.”