A new challenge launched by HBO Max and Vodafone was the origin of a road show in shopping centres where we carried out an immersive experience with actors.

Different iconic elements of the series were recreated, highlighting the gigantic head of Balerion, more than 3 meters high and 6 meters long.

There was also an area designed to generate databases and new customers for Vodafone, where you could win thousands of gifts if you passed a fun interactive QUIZ game that we developed for this project. Dreams didn't make us kings. Dragons did!