Experiential Area: Brands need to create experiences on retail to generate
affective bonds with their buyers and to generate more sales. On this case, if we also add the fact that we can do it through Kids Marketing strategies and with a 360 campaign, the results get even more positive. Campaigns on digital media, web, physical supports across the city and an EXCLUSIVE experience on retail for all the family.
After 8 locations, the results were excellent.