Concept, design, production and implementation of an exclusive campaign for CARREFOUR focused on “Keeping the planet safe with Paw Patrol”.

An action that, in addition to the online approach, where we had a specially created WEB, with videos, activity books and games, all related to the "environment", "recycling" and "road safety", we also had the first real size exhibition of the cars of the Paw Patrol, thus making a tour in different Carrefour Chain Centers throughout Spain. In addition, we had the presence of Chase and Marshall who held a fun meet & greet parade in each of the centers.

The result: a total brand impact of more than 270,000 people.