We created an experiential event based on two areas: an interactive play area where children have to overcome a training circuit with their favorite characters, and, one more area with a “child size” recreation of six of the official Paw Patrol vehicles, in addition to the presence, at certain moments, of Chase, Marshall and Skye.

The most differential point of the event was, undoubtedly, the opportunity for our littles ones to get into the cars and be photographed in them. All these made this event to have an enormous repercussion also in SM promoted by parents themselves.