We created a new concept of entertainment for all audiences based on e-sports,
together with one of the most important clubs in Europe.
To do this, we enabled 3 differentiated areas, adapted with anti-COVID-19 hygiene and
safety measures, where participants could enjoy the latest in VR technology, video
games and even sign up for a competition with most successful video games:
Fortnite, League of Legends , FIFA etc.
This event was held for the first time in a mall of the Ingka Centers chain and due to
the great success achieved and the large influx of public obtained, more centers of the
chain did it, thus obtaining great results!