MadLab: Design and implementation of a new Family Entertaiment Center (FEC) concept with games and experiences from different brands. The center is designed to be able to have different business models; from a toy and merchandising store to an LBE VR area (virtual reality experiences), Escape rooms, Immersive experiences, themed birthday celebrations or even corporate events.

In this way, children from 5 years old to adults can enjoy MadLab, each enjoying an experience tailored to their needs.

Some of the brands that are present in the centers are the Smurfs, Miracolus Lady Bug, Tetris, The Little Prince, Star Trek, Narcos, CSI or Arizona Sunshine. The business model is based on ticket by experience.