The goal was to create a different experience where families could interact with various LEGO® products in a fun way.

In this way, we created the first “official LEGO® escape room”. A family-friendly, 10-minute, live-action game concept for boys and girls with two different rooms (LEGO® FRIENDS and LEGO® CITY) and a common goal: “get out on time”.

The result was very positive and thousands of families had the opportunity to live this innovative experience.