On this occasion, we created two immersive spaces themed around LEGO® Christmas, based on large-scale depictions of different LEGO elements. Among the standout features were over 300,000 LEGO® bricks to unleash creativity, a stunning recreation of a 7-meter tall snowman figure, and a charming Christmas house measuring over 3 meters. This initiative attracted approximately 150,000 visitors, while 2.5 million people visited the shopping center where it took place. The impact on media and social networks has exceeded all expectations. In this case, we handled the planning, design, production, and comprehensive management of the space, providing a unique and unforgettable Christmas experience.
Family Entertaiment Center