A date as important as the 100th anniversary of a brand as recognized as Disney was the perfect excuse to create an immersive space in the middle of Madrid, linked to the most important retailer in the country.

Thus, we had a customized 700 m2 hexagonal tent that served as the basis for creating the experience.

The result was a global viralization of the event, through which more than 200,000 people passed in 20 days, and where people were willing to queue for more than 6 hours to enjoy the exclusive event.