We designed and created an immersive experience for BLUEY based on the episodes of the series broadcasted on Disney+.
We focused on creating a drive-in concept, where the participants had to get into cars recreated as the one of the series. Participants were able to watch different episodes from the series and they had also the opportunity to participate in an interactive animation guided by actors, play with interactive games and take part in handcrafts workshops driven on a stand themed with the brand.
Finally, we counted with the presence of the characters so as to have the opportunity to meet & greet them.
France, Portugal and Spain