"Multi-property play area". A space that made a difference, where each quarter we had a different brand / character, thus personalizing the space and activities with the latest news.

In addition, along with the thematic changes, we also had the presence of the characters, holding unique and fun meet & greets.

A different way of attracting families to the shopping center and differentiating itself from its competition, which has resulted in a significant increase in mall influxes, quadrupling them.