We created a novel concept of digital entertainment and leisure focused on PLAYSTATION for shopping centers.

Inside the center we have 3 different areas aimed at the profile of three types of players, since there are games of different types; Family area (families with children from 6 years old), youth area (from 12 years old) and adult area (from 18 years old). To guarantee a high influx and repetitions of users, quarterly schedules are made with new titles, contests, etc.

The result well above expected, as evidenced by +25,000 families in just 4 months.