We started this adventure with LEGO FAN FACTORY over 10 years ago!

A revolutionary concept that brings the magic of LEGO to shopping centers in Spain and Portugal, transforming them into true family hotspots.

Imagine a free space where little ones can create, explore, and have endless fun, surrounded by LEGO bricks. It's not just a themed play area… it's the LEGO experience taken to the next level.

It’s the perfect co-branding match: LEGO enhances its brand and experience, while shopping centers become the top attraction for families, boosting customer loyalty and increasing foot traffic. The ultimate marketing strategy!

With 9 unique tailor-made spaces, we now welcome over 1.5 million families per year.