UNICAJA WEEKEND – UNICAJA

We transformed a ski resort into the perfect setting for an experiential marketing campaign!

Within this context, Sierra Nevada became the ideal space to host the “Unicaja Weekend” experiences, with the aim of energizing the resort and strengthening the connection with customers through leisure proposals, participation, and direct interaction.

The goal is clear: to turn a day in the snow into a memorable experience through accessible activities for all audiences that combine entertainment, surprise, and strong brand visibility.

Highlighted actions:
• Experiential “ice-breaker” activation, with prizes such as ski passes, ski lessons, etc.
• Food trucks serving hot chocolate, creating meeting points in the snowy environment
• Distribution of gifts and scratch cards with instant prizes
• Surprise interventions in dining areas with complimentary food and drinks
• Special prizes such as exclusive experiences, dinners, or stays
• Photo opportunities
• Installations designed to encourage interaction and content creation on social media

A comprehensive proposal designed to make an impact, generate brand recall, and associate the experience with positive emotions in a unique setting. These were just some of the experiences enjoyed by more than 60,000 visitors to the ski resort during the “Unicaja Weekend.”