TEENAGE MUTANT NINJA TURTLES VR TOUR – NICKELODEON

On this occasion, we designed and implemented a phygital experience with the objective of innovating Malls marketing actions.

For this, we joined the physical and the virtual world on a game where the participants could turn into a Teenage Mutant Ninja Turtle and achieve different balancing tests.

Thanks to Virtual Reality technology we were able to move to a ledge on a skyscraper on New York and live an exclusive experience with these characters.