SLIME ZONE – NICKELODEON

We created a new concept of leisure and education based on different Nickelodeon properties. Placed in one of the Malls’ common areas, it had a character theme change every three months to provide it with content.

The traffic in this area was multiplied by four. The previous one was created by the Mall themselves.

This action obtained the gold prize on the ICSC Marketing Solal Awards in the footfall generating actions category.