LEGO® CHRISTMAS – LEGO®

For three consecutive years, we turned this Christmas experience into a must-visit event for both adults and children, in partnership with LEGO®.

We created large-scale immersive spaces with over 300,000 LEGO^® bricks to unleash creativity, 6-meter-tall mega figures, and multiple interactive zones designed with the highest level of detail.

This initiative attracts approximately 150,000 participants, while the host shopping center welcomed over 2.5 million attendees during the same period. In addition, media and social media impact grows year after year, exceeding expectations and establishing the experience as a benchmark.

We handle the planning, design, production, and full management of the space, ensuring a unique, immersive, and unforgettable Christmas experience that continues to expand and evolve season after season.