CHRISTMAS WITH THE SMURFS – IMPS

Experiential Event: Building on Smurfs as UN ambassadors for sustainable development goals, we created a sustainable Christmas concept for different shopping malls.

Within the event we had a giant recreation of a piece of the Smurf village with a giant mushroom house and other characteristic elements such as the well or photo opportunities of different Smurfs.

We also had a virtual reality adventure with a labyrinth inside Gargamel’s house, a drive-in theater, and a promotional area where by shopping at the mall you could participate in a digital roulette and take thousands of prizes.