Pokémon invade the flagship shop of Rinascente in Milan! And for this we recreated an immersive themed world of more than 150 square metres in this spectacular shop that can be seen from the famous Piazza del Duomo in Milan.

The marketing action included the possibility to play with the famous Pokémon cards and find products for sale (Pokémon X DLYRR clothing capsules, branded products, cards).

There were also Pickachu Meet & Greets and numerous Pokémon card challenges. Exciting action for kids (and adults) from all over the world